Popular Searches
Useful Links
Going Global Case Study
Case Title:
Essel Propack: From Indian to Transnational
Publication Year : 2004
Authors: Kalyani Vemuri, T Phani Madhav
Industry: Transportation
Region:India
Case Code: GGL0009
Teaching Note: Not Available
Structured Assignment: Not Available
OR
Abstract:
With a 30% share of the 12.8 billion units global tubes market, India- based Essel Propack is the world's largest laminated tubes manufacturer. Its lamitubes are used to package toothpastes, cosmetics and pharmaceuticals made by FMCG (Fast Moving Consumer Goods) majors like P&G (Procter & Gamble) and Unilever. Essel's international expansion was given a thrust by two factors – the handing over of the management in 1995 to a professional management team led by Cyrus Bagwadia, and its acquisition of Switzerland's Propack AG.
Pedagogical Objectives:
- To discuss some of the critical factors that contributed to Essel's rapid growth in the past and the company's plans for the future
- To discuss the challenges and problems faced by a small domestic player when it goes international
- To discuss the issues involved in making international mergers work in the face of cultural and technological differences.
|
|
Keywords : Essel Propack; Subhash Chandra; Ashok Goel; Lamitubes; Overseas acquisitions; Growth Strategies Case Study; Cyrus Bagwadia; Pechiney; Danville; P&Gs (Procter & Gamble) packaging; Co-extruded tubes
Related Case Studies
Recently Bought Case Studies
Managing in Troubled Times - Vol. I
Price: $30
Hardcover edition
ISBN 81-314-0319-X
Ethics and Corporate Governance - Vol. I
Price: $30
Hardcover edition
ISBN 81-314-0453-6
Oil Industry - Vol. I
Price: $50
Hardcover edition
ISBN 978-81-314-2039-3- View all Casebooks »
Case Studies On
Course Case Mapping For Managerial Economics
Price: $Course Case Mapping For Managerial Economics - I
Hardcover edition
Course Case Mapping For Financial Management - I
Price: $Course Case Mapping For Financial Management - I - I
Hardcover edition
Course Case Mapping For Human Resource Management
Price: $Course Case Mapping For Human Resource Management - I
Hardcover edition- View All Course Casemaps>
Course Case Mapping For
An interview with B.V.R. Mohan Reddy, Founder and Chairman, Infotech EnterprisesS Limited
Price: Rs.1000
An Interview with Mrs. Shalini Kadaveru Co-founder and CEO of Yellowstone Pharmacy Pvt. Ltd.
Price: Rs.1000
An interview with Mr. Viren Rasquinha, former Indian Hockey Captain
Price: Rs.1000- View all Video Interviews»
Video Interviews
Training and Development
Executive Brief with Anjali Mukherjee
Highly Recommended for Human Resource Management / Training and Development Course
You Can’t Play by Rules, Always
Executive Brief with R.D. Prasad, Product Manager.
Highly Recommended for Organizational Behavior Course
New Recruit MBAs Attitudes
Executive Brief with Lopamudra Ray, Keya Gupta and Deepika Lingala.
Highly Recommended for Organizational Behavior Course- View all Executive Briefs»
Executive Brief
Robert A Burgelman
Edmund W Littlefield Professor of Management and Director of the Stanford Executive Program of the Stanford University Graduate Scholl of Business.
Speaks on Corporate Entrepreneurship
Jeanne M Brett
DeWitt W Buchanan, Jr., Professor of Dispute Resolution and Organizations at Kellogg School of Management, Northwestern University.
Speaks on Multicultural Teams
Daniel Levinthal
Daniel Levinthal is the Reginald H Jones Professor of Corporate Strategy at the Wharton School, University of Pennsylvania and is the current Chair of the Management Department at Wharton.
Speaks on Learning Organizations- View All Executive Interviews»
